The Envelope, Please: Direct Mail's Not Dead Yet
Spending on direct mail in the United States continued to grow in 2007, climbing 5 percent from 2006 to total $58.4 billion in aggregate investment, according to a white paper recently released by Winterberry ...
Original post: The Envelope, Please: Direct Mail's Not Dead Yet by Copyright 2008, Topix at Search for "strategic marketing planning in hospitality industry"