Unica to Acquire MarketingCentral (Business Wire via Yahoo! Finance)
WALTHAM, Mass.----Unica Corporation , the leader in enterprise marketing management solutions, today announced it has entered into a definitive agreement to acquire MarketingCentral, L.L.C., a privately-held provider of on-demand marketing resource management solutions, for approximately $12.5 million in cash and transaction-related costs.
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