How Social Marketing Works In B2B
I come across a lot of discussions about how social advertising works in B2B. This is a hot topic and has gained both skepticism and optimism from different marketers. But sometimes even the optimist marketers have a vague understanding towards “Social Media.” So let’s begin with a clear definition of social media and then we discuss how it should work. Social media is not only social networking site. The term social media should be synonymous with user-generated content. When it is seen as a Affiliate Marketing Tools