Phil Rosenthal: Ad tie-ins revved up on 'Rider' by Marketing in hotels articles

Sat, 24 May 2008 04:02:26 -0400

Phil Rosenthal: Ad tie-ins revved up on 'Rider'

by Marketing in hotels articles (marketing-in-hotels-articles) @ Sat, 24 May 2008 04:02:26 -0400
S ure, it was just "My Mother the Car" with more horsepower, but a lot of kids in the 1980s found the pre-"Baywatch" David Hasselhoff series "Knight Rider" as irresistible as their sensible parents found it ...

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