Phil Rosenthal: Ad tie-ins revved up on 'Rider'
S ure, it was just "My Mother the Car" with more horsepower, but a lot of kids in the 1980s found the pre-"Baywatch" David Hasselhoff series "Knight Rider" as irresistible as their sensible parents found it ...
Original post: Phil Rosenthal: Ad tie-ins revved up on 'Rider' by Copyright 2008, Topix at Search for "network marketing"