Budgeting for a Robust Internet Marketing Strategy in 2007 | By Max Starkov and Jason Price (Hospitality Net) by Marketing in hotels articles

Sat, 14 Oct 2006 04:00:14 -0400

Budgeting for a Robust Internet Marketing Strategy in 2007 | By Max Starkov and Jason Price (Hospitality Net)

by Marketing in hotels articles (marketing-in-hotels-articles) @ Sat, 14 Oct 2006 04:00:14 -0400
As many hotels enter the 2007 budget planning season, this article aims to help hoteliers construct a competitive Internet marketing budget. The hotel’s overall competitiveness today is determined to a great extent by how well it manages its Internet marketing and distribution efforts. It is not a question of how big the budget should be, but rather what to include and how much to allocate in the

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