Putting the Shopper in the Targeting Bulls-eye by Marketing challenges faced by hotels

Wed, 04 Jun 2008 04:27:27 -0400

Putting the Shopper in the Targeting Bulls-eye

by Marketing challenges faced by hotels (marketing-challenges-faced-by-hotels) @ Wed, 04 Jun 2008 04:27:27 -0400

Shopper marketing is gaining prominence for many of the world's major brands. Also known as retail communications, it focuses solely on the point of purchase and its surrounding activities.

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