Building Brand Awareness Through E-mail
Building Brand Awareness Through E-mail In my inbox this morning was an e-mail from Sara with a subject line “interesting opportunity.” I don’t know Sara so I should have hit delete, but as an e-mail marketer, I knew this e-mail would give me a good laugh. The plain, unbranded e-mail had Spam written all over it. Personalization consisted of “Dear {username}” Inconsistent copy. Sometimes the word “e-mail” was hyphenated, other times it was not. Improper capitalization. Words were not proper