Cities send out 'ambassadors' (USA Today) by Internet marketing superconference

Mon, 21 Aug 2006 04:00:07 -0400

Cities send out 'ambassadors' (USA Today)

by Internet marketing superconference (internet-marketing-superconference) @ Mon, 21 Aug 2006 04:00:07 -0400

How a cabby, a hotel clerk, rental car agent and others interact with tourists can reflect on the city's image. At least that's the theory behind Kansas City's new Heartland Tourism Ambassador program, which is instructing hospitality workers about local attractions and resources, city history and basic customer service. And this isn't the first such program of its kind.

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