Shell Says All Gasolines Are Not the Same (The Auto Channel)
HOUSTON, March 5 -- Today Shell Oil Products US launched a $35 million integrated marketing campaign to let motorists know that "All Gasolines are not the Same." The campaign entitled "Shell Passionate Experts" revolves around the company's passion for what it does, its commitment to fuel quality testing and its desire to protect consumers from gunky engine build-up.
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